American storefront. American-sounding brand. Foreign parent company. We check.
And who you're really paying.
Product listings on major online retailers quietly leave four questions unanswered. We answer all four — where it's made, where it ships from, who the retailer is, and where the money ultimately goes. Claude reads the product page, the seller record, trademark filings and corporate registries in seconds — then cites every one. Every claim cites its source, with honest confidence bands when the evidence is thin.
Your first 20 checks are free. Plans from $4.99/mo. Chrome, Edge, and Brave (Firefox coming soon). iOS & Android on the way.
Claude is a trademark of Anthropic, PBC. We are a customer of Anthropic — not affiliated with, endorsed by, or sponsored by them.
See it in action
Privacy
Not as a policy we promise to follow. As something our software cannot do — because we removed the parts that could.
Where it works
Grouped by what you'd buy there. Same score, same accuracy, same one-click badge on every one.
The four questions
Anyone can read a listing. We trace the seller of record through corporate filings and trademark registries to the parent company that actually collects the money — and cite every source.
You can't tell who is accountable if something goes wrong. You can't tell whether your money supports an American company or only an American storefront. And you can't tell whether “sold by” means the retailer made any judgment about the product at all.
Every score answers four separate questions about the product. Together they tell a story that no single label — Sold by, Ships from, Manufacturer — can ever tell on its own.
Made in
Not where the seller is. Not where the retailer ships it from. The actual country the unit was built in — the fact most online listings leave out.
Ships from
A retailer's fulfillment center in Ohio? Direct-from-China drop-ship? Different shipping experiences, different delivery times, different accountability.
Retailer
The legal seller-of-record — the retailer itself, an authorized distributor, or a third-party marketplace seller. Affects returns, consumer protection, and counterfeit risk.
Money goes to
The brand parent's country — the entity that captures the wholesale margin from every sale. A HORVELL watch on a US storefront: retailer is US, but the money flows to Japan.
Seeing is understanding
A watch. A dress. A backpack. Each looks like a normal product listing on the surface — and each unfolds very differently once we run all four checks. This is what the badge shows you at a glance.
A recognisable Japanese brand. Retailer of record is a US storefront, but every dollar of the wholesale margin lands with HORVELL Group in Tokyo.
The kind of brand no listing labels: a Chinese-registered trademark, drop-shipped through a US warehouse. Three red rows — made, sold, and paid, all in a country on the State Department's list.
A Swedish brand, manufactured in Vietnam, sold by a US storefront. Three separate countries — and the badge tells you which is which.
Illustrative example. Brand names and scores shown are fictional.
How it works
You shop the way you already do. Everything else happens quietly in the background — and you see the answer inline, right where you were already looking.
Browse the supported retailers as usual (Amazon, Target, Walmart, and 30 other major retailers today, more coming). The extension wakes up the moment you hit a product-detail page — nothing else. No history tracking, no other sites.
Anthropic's frontier model reads the full product page — Country of Origin fields, ships-from text, seller storefront, brand website, reviews — and reasons over it against trademark filings, customs records, corporate registries, and its own trained knowledge of brand-parent chains. Every claim must cite a real source.
Four flag-and-percent indicators appear inline. Every one has a confidence band, a color cue, and a "How we got this" panel with every URL we relied on.
Methodology
Field names below reflect Amazon. The same signal categories apply to every retailer we support — 33 today across general, hardware, furniture, electronics, warehouse, fashion, beauty, and auto parts. See the full list.
We send the assembled evidence to Anthropic's Claude, which combines it with trained knowledge of brands and companies. When signals are thin, Claude runs live web searches against business registries, brand websites, LinkedIn, and news — and every URL is cited on the badge.
Confidence isn't fluff. A 50% / 20% confidence score means we genuinely cannot tell. We'd rather be honest than wrong-but-confident.
When we're wrong
Every score has a Contest this finding button. Tell us what you know — your name, your relationship to the product, what you've seen. We verify your email and your report enters our review queue.
When our team validates a correction, the AI score is replaced with a manually-verified one — visible to all future users with a ✓ Verified mark.
It isn't a complaint box. It's a correction mechanism. The whole point is to improve the dataset over time.
Mobile
Tap Share on any supported retailer's product page → Product Origin Checker, and we score the product in seconds — with the same four indicators, the same honest confidence, the same full source list. (Amazon, Target, Walmart, and 30 other major retailers work today.)
Coming to iPhone and Android alongside the extension launch.
FAQ
Thirty-three retailers across 32 domains today — covering general retail (Amazon, Target, Walmart), home improvement, home & furniture, electronics, warehouse membership, fashion, beauty, and auto parts. See the full list with categories, or tell us which one to add next.
No — the engine identifies any country. The color of the bar is not our judgement about a country: it is red when the origin appears on the US State Department's published list of governments with a documented "policy or pattern" of human trafficking (Trafficking in Persons Report, 2025), applied uniformly to all thirteen — Afghanistan, Belarus, Burma, Cambodia, China, Cuba, Eritrea, Iran, North Korea, Russia, South Sudan, Sudan and Syria. Everything else reads as neutral. That is a determination about a government, not about any company, brand, or product, and it does not mean a product from those countries was made with forced labour. If the State Department revises the list, our colors change with it.
It varies by signal strength. When the retailer's listing has a structured "Country of Origin" field, our confidence is highest; when we're relying on brand recognition or web search alone, we say so with a lower confidence percentage. The confidence band on the badge is our best estimate — treat low-confidence scores as flags to look further, not conclusions.
Hong Kong (HK), Macau (MO), and Taiwan (TW) are scored as their own countries. Never folded into mainland China (CN). This is a hard rule in our system.
No — and we have built it so that we can't. The extension only activates on product pages of the retailers we support, and the only data sent to our backend is the product identifier plus what's visible on that page. We do not collect your retailer account info, your order history, or anything from unsupported sites.
More than that: there is no record anywhere in our systems of the products a particular person has looked at. Scores are cached against the product, not against you — the same answer serves everyone who views that item. Our free-check counter stores a one-way hash rather than the product identifier, so it can tell that it has counted something without being able to say what. And no table maps a browser to a person; the link that would have made that possible has been removed, with automated tests that fail the build if anyone re-introduces it. Full details in our Privacy Policy.
Your first 20 checks are free, no credit card required. They're a one-time allowance, not a monthly one. Beyond that, subscriptions start at $4.99/mo — see the pricing page.
Click the toolbar icon → scroll to Contest this finding → fill in the form. You'll need to provide your name, email, and stated affiliation or credentials. We email you a verification link before the report enters our queue. Verified reports are typically reviewed within a few business days.
Same path: Contest this finding. We treat first-party brand corrections with high priority. Identify yourself as someone associated with the brand in the "affiliation" field, and provide a corporate email so we can verify the connection.
Install
Live on the Chrome Web Store today, which covers Chrome, Edge, and Brave. Your first 20 checks are free, then plans from $4.99/mo. Zero tracking, zero ads, sources cited on every claim.
Chrome, Edge, and Brave all install from the Chrome Web Store today. tell us to email you when they go live.