The colors are driven by a published list we do not maintain, refreshed against
each new edition of the report. Read the full rule, including which countries are
on it today and what the designation does and does not mean, in the
Terms and on this page. Hovering any label, confidence
value, or colored bar in the extension shows the same explanation in place.
The four indicators
Every product is scored across four questions. They can each point at a different country, and often do.
- 1 Made in
- Where the physical product was manufactured. Comes from labels, brand disclosures, customs records, trademark filings, and brand-family knowledge. Not the same as where it's assembled or shipped from.
- 2 Ships from
- Where the actual inventory sits before you buy it. On Amazon this is often a US fulfillment center regardless of manufacture. Useful for supply-chain and shipping-emissions context, not for who profits.
- 3 Retailer
- The company that takes your payment. Either one of our 30 supported retailers, or a third-party marketplace seller — in which case, where that seller is based.
- 4 Money goes to
- The beneficial owner — the parent company or brand family that ultimately receives the profit. Many household brand names roll up to a small number of multinational holding groups. We surface the ultimate parent, not just the label on the box.
The two numbers are not the same number
Each row shows a percentage and a confidence, and they answer different questions. The percentage is how much of that answer we attribute to that country. The confidence is how sure we are of the answer at all. "China 88%, low confidence" and "China 41%, high confidence" mean very different things, which is why we show both instead of collapsing them into one score.
Confidence below 40% is shown but flagged as tentative — treat it as a lead, not a conclusion. We would rather publish a low number than round a guess up into something that looks certain.
What the colors mean
A bar is red when that country appears on the US State Department's published list of governments with a documented "policy or pattern" of human trafficking, and we attribute a majority of the row to it. Amber means the same list, but our attribution is uncertain. Everything else is neutral.
The list is not ours and we do not curate it. It currently contains thirteen countries — Afghanistan, Belarus, Burma, Cambodia, China, Cuba, Eritrea, Iran, North Korea, Russia, South Sudan, Sudan and Syria — and the rule is applied identically to all of them. If the State Department revises the list, our colors change with it. Source: Trafficking in Persons Report, 2025 edition.
What it does not mean. This is a determination about a government, published by another government. It is not a finding about the company, the brand, or the product you are looking at, and it does not mean that product was made with forced labour. A red bar tells you where something comes from and what has been published about that country — the conclusion is yours to draw.
What "Not specified" means
Sometimes a row shows Not specified instead of a country. This means none of our sources — product page, seller history, brand records, trademark filings, customs data, category priors — surfaced a confident answer for that indicator. It's an honest gap, not a guess. We'd rather show nothing than invent an answer.
What "Ultimately: [company]" means
The retailer or brand name you see on a listing is often part of a larger corporate family. Ultimately: [company] tells you the top-of-chain parent. This matters most for the Money goes to indicator — who profits from a purchase isn't always the name on the label.
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The full breakdown of sources, weights, and edge cases lives in our
methodology. If a score looks wrong, checking there first often explains it — and if it doesn't, we want to hear from you.